Attracting new business doesn’t always have to involve spending money. The Direct Selling Education Foundation
, a BBB National Partner, recommends business observe what is currently working within a business and then build on the successful processes already in place.
DSEF recommends the following actions to increase sales without increasing spending:
Reward your top customers. Identify the loyal customers who regularly spend more than others and offer them a loyalty program. Not only will this encourage your top customers to shop more often, but it may also lead to invaluable word of mouth advertising.
Customize your pitches. Avoid generic sales pitches that attempt to fit every client. Incorporate personal details into pitches. When you relate to clients on a personal level, they know their best interest is safe.
Increase your referral goals. Setting your goals higher may serve as motivation. If you make time in your schedule to reach your new goals, you may find your sales increasing over time. Once you reach your goal, raise it again. Business should always be climbing upward.
Reach you customers on a personal level. Learn the names of your customers and one or two facts about them. Once they feel like more than a number, they may feel more inclined to frequent your business.
Find ways to improve upon what works for you, break out of your comfort zone, and always look to set the bar higher for yourself and your business.