BBB says know the red flags of a scam site
This holiday season, everyone will be on the hunt for the best deals. According to a survey from Burst Media, 85.3% of respondents will shop online this holiday season. Because of the economy, holiday spending is expected to drop slightly this year from 2008, and some industry experts predict that retailers will make deep price cuts, particularly on electronics, to lure in shoppers.
The Better Business Bureau warns online shoppers that some online deals for electronics are too good to be true. The BBB is advising holiday shoppers to keep an eye out for five red flags before making online electronic purchases.
The prices for items are too good to be true. Everyone is looking for a bargain on electronics and scammers use tantalizingly low prices to lure victims in. If the prices for items are well below those of trusted competitors, it’s a sign to walk away.
Spelling and grammatical errors abound. Some phony electronics Web sites are created by scammers overseas. As a result, the Web sites, or spam e-mails directing shoppers to the site, might have many grammatical mistakes or spelling errors.
The business accepts payment via wire transfer only. Scammers often ask victims to wire payment through Western Union or MoneyGram because the money cannot be easily tracked or retrieved in the case of fraud. The BBB recommends always using a credit card to pay for purchases online. If the Web site turns out to be fraudulent, you can dispute the charge with your credit card carrier and hopefully get your money back.
The business has a bad rating with the BBB. Always review the business’s reliability report online at www.bbb.org to find out what rating it has received from the BBB. If you don’t find a BBB Reliability Report, it doesn’t necessarily mean the business is fraudulent, but may indicate the business has not been around for long or has yet to develop a track record with consumers.
The Web site fraudulently uses security seals. Scam websites will often display the seals from certification organizations such as VeriSign, IQNet or TRUSTe without authorization or falsely claim to be accredited by the BBB. When shopping online you want to look for the seals of trusted organizations and confirm that the business’s use of the seal is legitimate.
You can typically do this by clicking on the seal which, if legitimate, will link you to a confirmation page on the certifying organization’s site. The BBB warns, however, that some scammers have craftily created fake confirmation pages spoofing the real certifying organization’s site so make sure you really have been redirected to the legitimate site for verification by checking the Web address.
When shopping online, always look for the BBB Accredited Seal - which shows that the business upholds BBB’s rigorous standards for marketplace ethics - and then visit www.BBB.org to confirm BBB accreditation.
Do not divulge personal information to anyone who solicits information over the phone. Before making any purchase, always be sure to obtain a BBB report as part of your decision making process. For reports on businesses and for information about BBB services, visit our website at www.bbb.org or call (916) 443-6843.