SACRAMENTO, Ca., – Dec. 12, 2012 – The holidays traditionally motivate an increase in charitable giving. Better Business Bureau reminds consumers to research charities before donating money or goods.
“Giving during the holiday season is certainly an honorable action to take,” said Gary Almond, president of BBB serving northeast California. “To make sure the gift is truly appreciated; consumers should take an extra five minutes to research their charitable choice online.”
BBB offers the following tips for those wishing to give this holiday season:
• Research before you give
. Even good friends may not have researched the charities they endorse, so don’t just take their word for it. Expertise is available. Go to give.org
to gain a full understanding of what a charity does and how they do it.
• Be wary of high-pressure, emotional pitches. Giving on the spot is never necessary, no matter how hard a door-to-door solicitor pushes. The charity that needs your support today will welcome it just as much tomorrow.
• Confirm the charity’s identity. With so many charities in existence, their names can blur in a donor’s mind and similar-sounding organizations are common. Be sure you know which charity you are supporting before writing a check.
• Consider more than finances. While how much a charity spends on its cause is important, there are still other factors to consider. How active is the board of directors? How truthful is their advertising?
• Think twice about cash donations. Try to write a check to the organization or donate via credit card directly to the charity online, rather than handing cash to an individual at your door.
As a business-supported nonprofit organization, Better Business Bureau's mission is to promote an ethical marketplace. BBB sets standards for ethical business behavior, helps consumer identify reliable businesses through BBB Business Reviews, sets standards for truthful advertising, evaluates and provides reviews of charities, educates consumers, and offers dispute resolution services. More than 87 million consumers rely on BBB for Business Reviews, consumer tips and scam alerts. To learn more, please visit www.necal.bbb.org