Sacramento, Calif. (January 3, 2013) - In today’s brand-crazed culture, labels matter. Whether it’s your favorite team’s jersey, Coach purse, a Rolex watch or an Apple iPad, certain brands are status symbols.
Brand and team obsession fuels the market for knock-offs of products ranging from purses to perfume, from computer games to computer tablets. At number five on the list of top ten counterfeit gifts, counterfeit sports memorabilia and apparel are common this time of year as football season comes to a climax with the play offs just around the corner.
BBB has received complaints alleging counterfeit sports items such as jerseys, hats and other apparel. Complainants indicate that at first glance, the logo appears to be their favorite team logo. Upon further inspection, there are minor differences in the stitching or design.
Top 10 most common counterfeit gifts:
1. Purses, shoes and leather goods
2. Smart phones, computer tablets and other electronics
3. DVDs and CDs
4. Software and computer games
5. Sports memorabilia and apparel
6. Watches and jewelry
9. Blue jeans
10. Sporting event and concert tickets
If you are scanning the Internet for deals, your BBB has advice for how to avoid buying fake products.
· Buy sports merchandise that is officially licensed by the NFL, NBA or other sports organizations. Examine the details of the logo.
· Shop in established stores and on reputable websites.
· Beware of ‘great’ deals that seem too good to be true.
· Buy directly from the brand’s store or website.
· Be careful buying brand-name merchandise and big-ticket items from online marketplaces like eBay and Craigslist where you cannot inspect the products before you buy them.
· Ask for a certificate of authenticity on autographed memorabilia. Have an independent appraisal done to verify the value or jewelry or artwork.
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